Nestled just off the Rehoboth Beach Boardwalk, Mel’s Place is a neighborhood bar and grill known for its welcoming atmosphere and local charm. Looking to modernize its image without losing its personality, the restaurant sought a brand refresh that would better reflect its unique identity and appeal to both longtime patrons and new visitors. My role was to develop a refreshed visual identity that captured the restaurant's character while creating a cohesive look across its branding and promotional materials.